Every issue

A look at the documented failures shaping buyer sentiment, and what the public record actually shows.

A field explainer for the category that named itself after the wrong job.

"AI SDR" was the wrong name from day one. The bill came due in 2026.

Every CRO is optimizing for 3x. Most of them are solving the wrong problem.

The teams treating the SDR role as a cost center are misreading what it actually does.